2004 American Idol Auditions
With the goal of engaging and entertaining thousands of American Idol hopefuls, The Promotional Edge was secured to create a complimentary event to local market auditions. To help Idol hopefuls warm up their pipes, The Promotional Edge developed and managed on-site karaoke and created branded merchandise kiosks to promote sales of American Idol merchandise. The Promotional Edge successfully executed a seven market program and entertained 20,000 people per market.

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