MTV Fly2K
To celebrate the arrival of the year 2000, The Promotional Edge was charged with creating a global promotion for MTV that would incorporate consumer winners, talent and MTV’s production crew. The Promotional Edge partnered with MTV to locate, charter and customize a party plane that toured the globe and landed in New York prior to the drop of the ball at midnight. Fly2K was the promotional centerpiece of MTV’s New Year’s Eve millennium program and featured stops in Rome for Christmas Mass, Paris for dinner in the Eiffel Tower and pub crawls in London.

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