TBS The Real Gilligan’s Island
When TBS launched The Real Gilligan’s Island, they came to The Promotional Edge to craft an advertiser incentive program that would help secure the participation of top markets and drive tune in to the show. To meet this goal, The Promotional Edge developed a brand definitional program the cut through the clutter with the Escape Reality Promotion. Clients were whisked away to a secluded island where they were welcomed to TBS’ version of The Real Gilligan’s Island and enjoyed the VIP treatment for five days. Sixteen of the top DMAs participated in the promotion, helping raise awareness and drive tune in to The Real Gilligan’s Island on TBS.

01 02 03 04 05 06 07 08 09 10