Explore Your World with Discovery School
With the goal of driving core product sales and reinforcing the value of Discovery Education’s in-school resources, The Promotional Edge created a teacher-targeted promotion with a built-in incentive program to reward purchases of Discovery School products. Teachers that purchased Discovery School product received an Explore Your World with Discovery School passport, which gave teachers the opportunity to win more than 1,000 instant win prizes and a teacher getaway during Spring Break 2006. Discovery School secured a 12% redemption rate and raised awareness for their product offerings through this promotion.

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