Fuse's: Get Your Daily Download
To help drive tune in to the launch of The Daily Download on Fuse, while effectively helping Cox drive demand for Cox High Speed, The Promotional Edge developed the Get Your Daily Download promotion for implementation nationally and in key Cox markets. Cox received exclusive broadband content along with online activities and games that reinforced the benefits of a high speed connection. A gift-with-purchase offer rewarded new high speed customers with a Fuse branded watch, and a sweepstakes overlay served as an effective means to guarantee local winners in each Cox market, while engaging viewers nationally.

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