CNN 25: Your Key to the World
In an effort to leverage Daimler Chrysler’s national sponsorship of CNN 25 to benefit local sales efforts, The Promotional Edge created an account specific promotion, CNN 25: Your Key to the World, targeting local Chrysler, Jeep and Dodge dealers in the top DMAs. A gift-with-test drive and gift-with-purchase program was developed to help dealers move sedans, trucks and SUVs off local lots, while ensuring systems and interconnects had the tools to secure cable buys in the automotive category. This promotion served as an effective tool to attract valuable advertisers to cable, secure incremental revenue, and drive new car sales in several of the top DMAs.

01 02 03 04 05 06 07 08 09 10